Meet The Maker!
About Edford Banuel
Edford Banuel founded Room For Us in October 2020, created a space for minority groups across the country with a brand that not only fits our bodies, but our culture as well.
A native of Jersey City, NJ, Edford attended the School of Communications at Howard University. As CEO of EMB Family Solutions a life insurance agency committed to serving the community. Naturally, the evolution of Room For Us as a movement grew from Edford’s inherent aspiration to connect with the community.
It was during the midst of a global pandemic when Edford decided to take up outdoor cycling to maintain a healthy lifestyle. Falling in love with the sport, he joined a local cycling club in the Atlanta area. That’s when he noticed a certain swag his fellow cyclists had about their bikes and gear. When he tried to upgrade his cycling wardrobe, he noticed that the only apparel available for cyclists was sized for ethnicities with smaller body types.
Edford decided to design cycling gear (with swag) for Black and Brown bodies; hence the title “Room For Us”.
Taking the concept one step further, Edford began designing athleisure wear for the 9-5ers who are currently working from home. He also wanted to create a brand that told a story and had a unique voice. Edford made it his brand’s mission to celebrate Black and Brown people who actively create change in their profession and in their community.
Room For Us is more than just merch, it’s a movement.